SPECIFICATIONS

 

Marketing your video content through social media is a powerful way to grab your client’s attention. That is why it is important to correctly format your content to best promote your brand and connect with your social media audience. The following specifications are provided for you by flareMEDIA to help you do just that:

 
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FACEBOOK

Format: .MP4 and .MOV with H.264 compression

Audio: AAC compression at 128kbps+

Frame rate: 30 fps

Maximum file size: 4 GB Video length: 240 minutes

Dimensions: 1280 x 720 px (minimum width: 600 px)

Aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)

 
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INSTAGRAM

  • Format: .MP4 with H.264 compression

  • Audio: AAC compression at 128kbps+

  • Frame rate: 30 fps 

  • Maximum file size: 15 MB

  • Video length: max. 60 seconds

  • Dimensions: 600 x 600 px (square), 600 x 315 px (horizontal), 600 x 750 px (vertical)

  • Aspect ratios: 1:1 (square), 1.9:1 (horizontal), 4:5 (vertical)Bitrate: 3500 kbps

 
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TWITTER

  • Format: .MP4 for web, .MOV for mobile

  • Audio: Mono or Stereo

  • Frame rate: 40fps

  • Maximum file size: 512MB

  • Video length: max. 140 seconds 

  • Dimensions:

    Horizontal: 320 x 180 px (256K Bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate).

    Vertical: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)

  • Aspect ratios: 1:2.39 - 2.39:1

 

VIMEO

  • Format: .MP4, .MOV with H.264 codec compression

  • Audio: AAC 

  • Frame rate: 23.976 fps 

  • Maximum file size: 500MB per week for standard, 5TB of 4K ultra HD for business

  • Dimensions: Landscape: 1920 x 1080 px 

  • Aspect ratio: Widescreen 16:9

  • Video bitrate: VBR 2 Pass, Target 10Mbps, Max 20Mbps, Keyframe every 2448kHz High Quality, Bitrate 320kbps